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205 - Why We’re Prioritizing TikTok (but maybe you shouldn’t) | Demand Gen Live S2 x55

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Is the Lead Source Different From Cold Call?

Ri, to have you back. I i've been listening while i haven't been here. Im just wanting to clarify, chriss, a lot of the episodes that i've listened to recently, you've mentioned lead sorce. So what does that mean to you? Is that the acquisition sorcer doest depend on the company you're working with? And so i'll talk through that later. But like, lead source, opportunity source, are generally the can generally be the same, but can, in some instances, be different, right?

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