Unpacking 'The Black Parade'

This chapter explores the significance of My Chemical Romance's iconic album 'The Black Parade' and its connections to classic concept albums. It also delves into the grassroots marketing strategies used during its release, including the role of street teams and the transition from traditional to digital promotional methods. Additionally, the speakers share personal anecdotes and insights about engaging with fans and the challenges of managing a growing fanbase during a pivotal moment in the band's career.