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#5: The science behind distinctive advertising
Nudge
Why Do Brands Use Indistinctive Ads?
When a number or word is unique, it stands out and is 30 times more likely to be remembered. Richard explains that this stands true for logos as well. If a consumer is shown four car logos, one farse food logo and then four more car logos, they'll be far more likely to remember that farce food logo.
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