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Cracking the C-Suite Code: What Executives Really Care About in 2025 | Jessica Gilmartin - 1929

The Sales Evangelist

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Navigating C-suite Engagement

This chapter explores the challenges and misconceptions in selling to C-suite executives, focusing on their limited involvement in daily operations and decision-making. It emphasizes the importance of targeting the right team members for effective sales strategies and understanding the collaborative nature of executive purchasing decisions.

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