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The inside story of YouTube

Channels with Peter Kafka

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You Two Vidios - Ike, You Twoos

Ikea: There was a culture morelicte, forgive the term, like web two point o, right? It was, oh, we'll work on it. We're going to pick the videos that that might be more interesting to our community of users. At various times, various people said, we'll actually, let's put this on the home page. Let's not put that up there. And instead they go with with watch time as being the principal driver of how long people are engaged with with videosand it does solve that click bait problem to a certain extent.

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