How to build a successful B2B media company
The Business of Content with Simon Owens
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B to B Content Marketing - What's Your Interest?
Chris: I've noticed a little more and more publishers that are either on the B to B side or B to C side. And so you could see them trying to basically, you know, going back to that thing that I was talking with Jocum of like starting super niche to differentiate yourself within the market but then once you dominate that specific niche then trying to responsibly broaden your scope it's tough. It's too very different strategies. If you're B to B, you can charge a thousand dollars for an event. You can charge, you know,. $500 a year for a newsletter but if you’re B to C it's like I have people are like
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