How to Overspend on PPC in Today's World

For the most part Google PPC is competitive and overpriced for the value that it provides today. Some companies pay are paying like six to ten dollars for somebody that search their brand And they should get for free organic and they still pay 6 to ten dollars per click So it's situationally dependent, but you get my sense like I wouldn't be all in on Google PPC at all It would be less than less than 15% of the spend probably Yeah, Like you could put you know three to five thousand a month on that But you could also run a quote-unquote account-based marketing program against 200 accounts on LinkedIn and the cost would be similar.