Disney, Plus
Acquired
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Disney's Streaming Strategy and the Fox Acquisition
This chapter explores Disney's strategic pivot towards launching its own streaming services, notably ESPN+ and Disney Plus, in response to rising competition from platforms like Netflix. It delves into the financial implications of Disney's decision to withdraw content from Netflix and invest in its own platforms, including the significant acquisition of 20th Century Fox and the challenges faced in content creation. The discussion underscores the evolution of Disney's business model, focusing on innovation, leadership dynamics, and the necessity to maintain viewer engagement through compelling content.
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