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The Scarlet Letter of Discrimination
Gossip is a sticky form of gossip because you can't do anything to prove it wrong. It's this scarlet letter that's hard to remove. Women disparage promiscuity as a form of female female competition. Men tend to show a preference for sexual chastity in their long term mates, so one way to signal how sexually chased you are is to derogate other women for their lack of sexual chastity or for their sexual promiscuity.