i think that the old, scarred model is almost eating itself to die faster. Some of these people are just selling like, straight deed to see and le go gong through. People willing to pay a premium because they trust that person more than they trust the institution. I'man audiopilenher. And so i've probably sold more pairs of sanheiser headphones on line, on facebook and twitter and various a reded and ous audio forms, than any of their actual paid campaigns. Likei i've sold so many now. And i don't even have campaign taxs for them. But it's just pretty cool that i think listening to your peers or listening