Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
Tech Marketing Trends
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Personalization Without Purpose Is Not Crazy
Jacob: Have you seen an example where it person I mean, we know so much about people visiting us today, especially if they've been around a few times. The answer is no because we the way that we guide our customers is how fast like basically personalization without purpose is creepy. Jacob: There definitely is more in B to C there's personalization for personalization sake. And it just does very little so don't put your energies into it.
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