EP22: 4 Must-Have eCommerce Marketing Tactics
ASOM Pod
Intro
The speakers share their thrilling experiences from the recent Battle Games event, highlighting the dynamic interactions between contestants, customers, and sponsors. They set the stage for the podcast's main topic while introducing themselves and promoting their community initiatives and upcoming live events.
Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/ Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/ _______ In this episode of the ASOM Pod, the hosts — Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) — explore their favorite marketing tactics and strategies, sharing both unconventional approaches and proven methods that have driven success in their own ventures. From using giveaways to fuel customer engagement to transforming customer service into a profit center, they reveal actionable insights that can elevate any marketing game. What You’ll Learn: * How to leverage giveaways to build engagement and brand loyalty * Why live video shopping is a powerful tool for connecting with audiences * Creative ways to use event marketing to build pre-launch excitement * How customer service can evolve into a profit center * Strategies to improve customer retention through win-back phone calls * How to adapt marketing tactics across different sectors, including SaaS Whether you’re looking to deepen customer engagement, increase retention, or just need fresh marketing inspiration, this episode is packed with actionable tactics to drive business growth. _______ 00:00 Recap of BattlGames Event 01:09 Introduction to the ASOM Pod 01:42 Meet the Hosts 02:53 Marketing Tactics Discussion 03:29 Giveaways as a Marketing Strategy 04:21 Live Video Shopping Experience 05:56 The Power of Giveaways 15:26 Creating a Buzz 17:59 Innovative Marketing in Restricted Industry19:31 Applying Marketing Tactics to SaaS 21:36 BattlBox's Customer Service Transformation 25:28 Retention Strategies and Customer Feedback 30:19 Event Marketing Strategies 35:40 Wrapping Up _____ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com
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