Carol was a journalist at a newspaper. And so he figured how difficult can it be to write a book and he said, you know, if I have three weeks for a big feature article that's like a chapter for a book. He then realized that writing a book has nothing to do with writing even big, even big articles for a newspaper. So he anchored in his experience as a journalist. This is something that is very well documented in behavioral psychology and behavioral economics that this is a common thing. We all do it all the time. Yeah. Carrot tells this story in his book called working.