HBO CEO Casey Bloys on How the Network Has Adapted in the Streaming Era
The Watch
00:00
How Do You Grow Your Own Franchise?
HBO does have its own giant franchise IP property. And that is the enlightened expanded universe which is Game of Thrones, obviously. So what has your experience been like managing your in-house sprawling IP? Because I think it's just an interesting study in how fast you grow it. How do you grow it? What does it mean to grow? What do people want?
Transcript
Play full episode
