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Blake Lively, Justin Baldoni & How The Internet Normalised The Hollywood Smear Campaign

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The Dark Side of Virality: How Social Media Normalizes Smear Campaigns

This chapter explores the alarming rise of smear campaigns in social media, propelled by the pursuit of viral fame among various entities. It highlights the detrimental effects on women and critiques the unethical marketing tactics that exacerbate these hostile narratives.

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