37. Mike Israetel: From Coach To Content Marketer
Grow Your Online Fitness Business ๐
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The Importance of Reputation in Marketing a Program
RP's target demographic is of course everyone, the octopus doesn't care anymore. But we'll sell templates to children, mark my words. Babies, we have infant templates where, it might be the best infant you can be. It's gonna require your work, but over time they're gonna accumulate to be really, really awesome. That kind of thing doesn't really appeal to people who are just wide-eyed and you're like, oh, fuck that, I want this shake that burns fat.
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