The Importance of Opportunity Cost

Adrian isn't sure about the brand fit, but Michelle still doesn't think they need to limit themselves. Opportunity cost is the idea that if you do one thing, it means you can't do other things. Partnering with Puma would likely mean we couldn't explore partnerships with other sporting goods companies. Would this damage our reputation as a seller of high quality goods? I'm concerned that they have a very different image from us. If we pursued this idea, we would probably have to give up on European expansion for now.