A lot of people try to do what you've done like content marketing blogging let's write a bunch of educational articles that inform our audience and teach them about how to succeed with their companies or startup in the space. Why do you think this is working so well for you and it doesn't work for others because you have a background in marketing? You came into this having already kind of seen what works what doesn't work you worked i think it's start up and a much bigger company that was a public company doing marketing for them  luck is a big part but basically I mean content marketing works there are companies that do well but obviously 1% or so succeeds, he says.