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My Worst Mistake | Ep 271

The Game with Alex Hormozi

00:00

The Costly Mistake of Lowering Prices

This chapter delves into a pivotal error in the hosts' entrepreneurial journey, where lowering prices to curb customer churn resulted in a staggering $5 million loss. They highlight the importance of making informed decisions, understanding metrics, and prioritizing risk management over short-term gains.

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