Exploring the Unreliability of Information Sources and the Importance of Website Optimization for Google Search

Join Jess in a deep dive discussion with Rachel Hernandez, Director of Marketing at Next Net Media, as they explore the ever-evolving world of SEO. Discover insights on the impact of AI on SEO practices, the evolution of content creation, and the importance of link building strategies for website authority. Learn about ethical link-building practices, content optimization for AI search engines, and the future trends shaping the SEO landscape. Stay ahead of the curve with expert advice on adapting to algorithm changes and creating high-quality, authoritative content to enhance your online presence. Video Section Headlines 00:00:01 Interview with Rachel Hernandez, Director of Marketing at Next Net Media 00:00:23 Overview of Link Building Companies Mentioned 00:01:04 Discussing Digital Marketing and SEO Strategies for 2024 00:01:45 Discussion on Evolution of SEO Practices and Impact of AI 00:02:29 AI Content Creation and SEO Impact 00:03:07 Evolution of SEO and Impact of AI-generated Content 00:04:12 The Evolution of AI in Content Writing and SEO 00:06:06 The Future of SEO: What to Expect Next 00:07:23 The Future of SEO: AI, Content Quality, and Link Building 00:09:23 The Future of Link Building in SEO 00:10:12 The Value of Link Building Through Insertions 00:12:17 The Importance of Link Building in SEO Strategies 00:13:00 Ethical Link Building Practices in SEO Content Production 00:14:19 The Importance of Backlinks for SEO Success 00:15:34 Strategies for acquiring backlinks through content creation 00:16:42 Curation vs Creation in Content Marketing 00:17:46 The Importance of Validating Information and Optimizing for Google Search 00:19:28 Ranking for AI Search 00:21:11 Optimizing Content for the AI Search Revolution 00:23:04 The Importance of SEO in a Multichannel World 00:26:31 The Shift in Content Consumption Preferences 00:27:38 SEO Best Practices and Insights --- Connect with Jess: https://www.linkedin.com/in/putapixelonit Connect with Rachel: https://www.linkedin.com/in/rachelahernandez/ --- 🎧 Listen on: ⇛ Spotify: https://ow.ly/X9XP50Pw6lb ⇛ Apple Podcast: https://ow.ly/2yR250Pw6nS ⇛ RSS Feed: https://feeds.transistor.fm/marketers-talking-marketing -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/ -- #MarketingPodcast #DigitalMarketing #SocialMediaMarketing #ContentMarketing #SEO #PPC #EmailMarketing #GrowthHacking #Analytics #conversionrateoptimization #ecommercemarketing #startupmarketing #smallbizmarketing #marketingtrends #branding