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Episode 147: Product Positioning with April Dunford
UI Breakfast: UI/UX Design and Product Strategy
How Poor Positioning Can Be Transformed
positioning defines the inputs to everything we do in marketing and sales but you have to have the inputs first. If I don't do a good job of defining my target market, my real best fit customers, my real differentiators then if all those things are kind of wrong or I did a bad job of finding what they are it's going to be bad. And so I learned this in programming right is garbage in, garbage out if the inputs are crummy the outputs are crummy. So this is why we have to focus on positioning first if we do a bad job of setting positioning then it doesn't matter how excellent our marketing and sales execution is we are still going to
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