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UX Analytics in Consumer IoT | Kraftful's Yana Welinder

IoT For All Podcast

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The Biggest Changes in the UX Analytics Industry

As a SFPM, I was always curious to figure out where's the problem. How many people download the app in the first place? How many people try to connect the device? What features are they using? Is this not valuable enough for them to keep connected? And the answer I kept getting is we don't know. We don't have this information. There is no data on this kind of stuff. So I think the answer to your question is there wasn't anything like this to answer the question. They may have had focus groups but a lot of that would be our CTO really likes this feature.

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