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How to come up with an awesome idea

Sam Ovens

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Validating Market Problems Through Unbiased Research

The chapter emphasizes the necessity of unbiased market research by engaging with diverse individuals not interconnected, ensuring widespread issue occurrence. It stresses the importance of speaking with at least 30 people from various demographics and regions to validate market problems objectively. The discussion highlights the significance of understanding market needs without bias to develop successful business ideas.

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