Anita Nielsen on how to get in your prospect's minds
Outbound Squad
Asking Questions - The Only One That Matters
Salesperson: "What you think is valuable doesn't matter what your marketing team told you" The only thing that matters is what that customer thinks is valuable. To get to that, you have to ask the questions and be curious and listen really carefully. What's a good question? You no, dot, ye. What is it? What is great qestion? So it's not to get too meta on you, but that's exactly what is it to you, right? That is what we're after. How do you know when an open-ended question has been used correctly? Use the word 'slimy' or 'armely', because people can turn almost
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