2min chapter

The CPG Guys cover image

Neutral Retail Media Measurement with Incremental's Dave Pollet and Skye Frontier

The CPG Guys

CHAPTER

Understanding the Incremental Impact of Advertising

This chapter explores the goal of helping brands understand the incremental impact of their advertising and the sales that result from it. The hosts also discuss their roles within the company and share their LinkedIn profiles and website for further information.

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