The Power of Loyalty in Pop Shops

Neighborhood treasure bound in pop shops inspire loyalty from customers that goes beyond the scope of transactions and it's a kind of loyalty that makes people want to like protect these businesses. The fourth characteristics of the neighborhood treasure mom and pop shop is that they share burdens with the community during hard times and shares wealth when prosperity arrives. How do you build this loyal community? What kind of actions what kind of commitments can enable that? I think that's such a beautiful thing to think about and really worth problem solving for now.