Top of Funnel is A Scam: A Nuanced, Thoughtful Take
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Top of Funnel Strategies and the Effectiveness of Meta
In this chapter, they discuss the significance of investing in top of funnel strategies for e-commerce businesses, citing Cody from Jones Road Beauty. They also highlight the potential downfall of e-commerce businesses that cannot afford these strategies and the effectiveness of meta as a top of funnel platform. Additionally, they explore the circumstances where expanding channels and trying new strategies prove beneficial.
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