Thinking outside the box with Gavin Rubinstein cover image

#17 Dr Chantel Thornton

Thinking outside the box with Gavin Rubinstein

CHAPTER

Branding

I think it's an osmotic thing, really. I didn't sort of set out to do that. But I think, eventually, you know, every business has to do that and it's hard in medicine. And I think in Sydney, I think they're better at it than other cities. So while you see me in bright pink now, my consulting rooms are a white house, the bright pink front door. There's nothing about cancer. They're very beautiful rooms. Probably that would not be what people would expect to surgeons rooms to be. Yeah. It's a bit of a bit ofa natural. I love that. Do you think your style puts anybody off?

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