The Effect of Next Level Advertising on Podcasts

The big boys out there are always selling your data between each other and stuff. So, all of those Wisconsin emails coming through to flax mostly about people saying that there is a common theme. They sold the data to say these guys love Wisconsin. And they've identified that not only is that our email address, but we're also the host of this podcast. We're talking multiple millions in fees here for all of this data. I think one is it's being done, this kind of next level advertising. And the other one is I think the US people will get different. I mean, I don't think people in Germany are getting adverts for Wisconsin.