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224: Dr. Julie Gurner — Founder Mental Health 101

The Bootstrapped Founder

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The Importance of Having a Beta Reader Squad

The first script was, I think, a quarter of the size of the final version. The areas where people said, great, this is something I care about, those were the areas that I spent way more time on than the others. It's very much an audience centric or a customer centric approach to conveying information. "I wrote the book for the people who wanted to read it"

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