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The Social Network Effect Is Bigger Than You Think!
This is a totally new type of network effect that we're looking at. It's one to many relationships between creators and consumers. Unlike you tube, though, on tiktok a much higher percentage of consumers also become creators. And they can find the best content for you, whether you're nine or ninety. This is pure media, like u g c driven media....
We take Acquired to the Old Town Road to cover the amazing story behind the biggest global sensation of 2019 — and the highest valued private startup in the world — TikTok. How did a mid-30 year old UX architect at enterprise software giant SAP wind up creating Gen Z’s favorite social app that’s now rivaling Instagram in global MAU? Why is a 2017 merger of two Chinese companies being branded a US national security threat and retroactively placed under review by CFIUS? And perhaps most importantly, why is TikTok such an important product & technology innovation that all of us should be learning from? Tune in for all the answers!
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Listen to the best highlights from the podcasts you love and dive into the full episode