How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith
Uncensored CMO
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Balancing Demand and Sustainability
This chapter examines how a major online retailer navigates demand creation and fulfillment during peak shopping seasons, emphasizing effective inventory management and third-party seller collaboration. It also explores the company's sustainability initiatives, the impact of environmentally-focused advertising, and the complexities of aligning brand identity with sustainable practices.
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