The old framework of the buyer’s journey is broken.
Customers expect more access than ever to educational, engaging content at every stage of their decision-making.
Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime.
As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team.
She talked to us about how to fully embody your audience, focus on building relationships, and reframe the content marketing funnel.
Show Topics
- Fully embody your audience
- Focus on authenticity
- Take time to understand the problem set
- Seek out potential stories
- Understand how content marketing fits into the bigger picture
- View marketing as relationship-building
- Reframe the old buyer’s journey
- Build a content marketing playground
- Reimagine the content marketing funnel
- Create content for the whole playground
Show Links
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
