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5min chapter
Disney Parks: How the Peak-End Rule Sparks Delight
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Empowering Shoppers: Engaging Consumer Behavior
This chapter explores how brands can boost consumer engagement by shifting control to shoppers, featuring Waitrose's charitable donation system and Disney's magic bands. It examines the psychological impacts of innovative payment methods that minimize friction in transactions, encouraging spending and reducing price sensitivity.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode