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Envisioning Resource Management in 2045
This chapter delves into speculative scenarios for the year 2045, highlighting the challenges of resource scarcity. It examines the role of technology in addressing these challenges while balancing optimism and pessimism about the future.
If there’s a Marshall McLuhan for our digital age, then it might be the much published media theorist Douglas Rushoff. One of the founding evangelists of the digital revolution, Rushkoff then became one of the earliest critics of its increasingly market-driven and monopolistic forces. But now, as the zeitgeist has sharply shifted against the digital revolution, Rushkoff has become cautiously optimistic about the potential of AI to improve the world. As he told me when we talked recently in New York City, AI might be what he called “the first native app for the internet”. I’m not exactly sure what this McLuhanesque message means, but it does suggest that today’s AI media revolution might not be quite as dismal as most of us fear.
Named one of the “world’s ten most influential intellectuals” by MIT, Douglas Rushkoff is an author and documentarian who studies human autonomy in a digital age. His twenty books include the just-published Survival of the Richest: Escape Fantasies of the Tech Billionaires, as well as the recent Team Human, based on his podcast, and the bestsellers Present Shock, Throwing Rocks at the Google Bus, Program or Be Programmed, Life Inc, and Media Virus. He also made the PBS Frontline documentaries Generation Like, The Persuaders, and Merchants of Cool. His book Coercion won the Marshall McLuhan Award, and the Media Ecology Association honored him with the first Neil Postman Award for Career Achievement in Public Intellectual Activity. Rushkoff’s work explores how different technological environments change our relationship to narrative, money, power, and one another. He coined such concepts as “viral media,” “screenagers,” and “social currency,” and has been a leading voice for applying digital media toward social and economic justice. He serves as a research fellow of the Institute for the Future, and founder of the Laboratory for Digital Humanism at CUNY/Queens, where he is a Professor of Media Theory and Digital Economics. He is a columnist for Medium, and his novels and comics, Ecstasy Club, A.D.D, and Aleister & Adolf, are all being developed for the screen.
Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.
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