Introduction

Imagine a future in which car buyers choose a make and model based not on acceleration, handling and braking but on their digital cockpit experience. How well does the navigation work? How rich are the media options? How quick and intuitive is the interface. Guess what? That future is already here. People, especially younger people, want to enjoy their digital life inside the vehicles while they are in stop and go traffic delivering kids to school or going to work. In a recent survey of iPhone users, 67% of respondents said that their next car must offer Apple Carplay compatibility or they would look somewhere else. This is very good news for Apple of course. And for Google Play. And to Tesla. But it could be disastrous news for legacy automakers who continue to struggle with software development and execution. Richard Windsor, leading global expert on future technology, calls it an existential crisis.

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