The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Building a Marketing Agency and Collaborative Strategies

This chapter explores starting a marketing agency and the importance of finding a niche market and offering free work to build a portfolio. It emphasizes learning from experiences, focusing on relationships, and creating valuable content to attract an audience naturally. The chapter also discusses effective collaboration between sales and marketing teams, highlighting the need for aligning goals, working on tangible projects together, and avoiding blame games for successful outcomes.

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