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Hasbro vs Mattel - The Shotgun Wedding | 5

Business Wars

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The Battle for Supremacy: Rivalry and Mergers in the Toy Industry

This chapter delves into the escalating competition between Hasbro and Mattel, highlighting their strategic maneuvers, acquisitions, and legal battles within the toy industry. As tensions mount, the prospect of a merger looms, but conflicting motivations lead to its collapse, deepening the rivalry.

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