In the accelerator, we have a growth specialist work with em craig to talk to them about growth techniques and teach them the growth technique. They know what it costs to get a new customer, cak, customer acquisition cost. They know l t v, lifetime value of a customer. How much is their cak as compared to the lifetime value? Hopefully it's a multi a multiple of that. And if you can't, that's o k. Some businesses don't get there.