5min chapter

One Knight in Product cover image

The Five Dysfunctions of Product Management Teams (with Saeed Khan, Founder @ Transformation Labs)

One Knight in Product

CHAPTER

Product Management - What Are Your Objectives in Product Management?

The biggest thing that product management can do as an organization and company is set up the company for success next year or the year after, right? For future repeatable success. Revenue is a success metric, but A, it's a very lagging metric. And B, it's so far out of the direct influence of product management that it's very hard to correlate the work you're doing with that. So I think absolutely product managers should understand revenue objectives and part of their work should contribute to it. But in a lot of cases, actual impact comes quite a great bit downstream from those goals.

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