2min chapter

Hidden Brain cover image

Thriving in the Face of Contradiction

Hidden Brain

CHAPTER

Lego's Culture Changed the World

Wendy: After nearly destroying the company with binary thinking Lego changed its entire philosophy. Like the Jewish texts Wendy had read, success was not about eliminating paradoxes but living with them. So we saw that Polaroid wasn't able to meet the challenge eventually filed for bankruptcy what became of Lego? She says it ended up succeeding in fact and living in this ongoing tension.

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