Akimbo: A Podcast from Seth Godin cover image

The paradox of red lines

Akimbo: A Podcast from Seth Godin

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Is There a Tension Between Serving People and Selling People?

Manipulation is what happens if you know more than your customer does, and you trick them into buying something that they regret later. If a doctor persuades somebody to stop smoking, that's not easy at first. A waiter doing a really good job of talking about to day's specials in a way that gets you to buy a dinner that you ordinarily wouldn't have ordered,. That's a good thing. The generous work isn't giving it away. But the generous work is shining a light, is opening a door, is helping people see what is possible. In our digital world, as long as i'm ranting, you don't have to hold things back to sell them. They

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