Merchandising Lessons from a Victoria's Secret Executive
eComFuel
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What I Learned a Victoria Secret About E-Commerce Merchandising?
The vice president of merchandising at Victoria's Secret has an e-commerce background. She says the key to success is understanding your customers' needs and being able to anticipate them, then create products that support those needs. But there's also an incredibly disciplined analytical piece to a merchant's role because they're responsible for delivering sales inventory, turnover,. profitability of product lines.
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