The Heart of Where Google Makes All Its Money

Google started by selling ads for ten cents a click. But once you saw your competitor was buying ads for teen cents a click, you would pay 20 cents a click,. 30 cents a click and forty cents a Click. And all of a sudden you're paying up to a penny less than what that click is worth. Google's collecting almost all the profit because your alternative is to not buy it, in which case your competitor buys it. Either way, you lose, google wins. That's the heart of how google has built a multi billion dollar corporation, auctioning off the cliques of people who are interested. Once the data starts showing up, competitors can get mart they can figure out