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How Frank DeGods Built a $250M Multi-Chain Empire
nft now podcast
How to Build a Cult in Culture
Frank: I think the bigger the internet gets, the more you need to have a die hard group of people that are excited about whatever you're doing. And so for us, I think it became abundantly clear. Early days when we first launched eGods, the idea was to almost be a builder project. It wasn't until December 2021 where things were really capitulating that we realized, Hey, this entire time we've been trying to quote unquote build utility, but what's the utility intrinsically that everyone really gets excited about and wants? Frank: The culture and the community is actually this intangible thing that people are looking for in NFTs. But because people are spending so much
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