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A super app is a company's walled garden. It's the perfect space to deploy a cross-selling blitzkrieg. Tata, Adani, Ambani, Vijay Shaker Sharma are all building one. What do you do when you take a break from work for a minute? Do you look outside at the trees or the birds or let the glow of your phone light up your face? I am guessing the phone wins.

Last week, Bloomberg said that Tata Neu — the super app launched by the Tata Group in April of 2022 — will probably miss its sales targets for the year by 50%. So in today’s episode for 17th January 2023, we thought we’d see if the era of super apps in India is over before it even began.

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