I had an idea for a podcast I wanted to call it Things We Know We Don't which was be about known unknowns in science. Why do human beings have why aren't we covered in hair? You would think that would be we'd have you think I could go look that up on Google and get the answer this is an unknown. But then Vox like over the pandemic put out unexplained it's the exact same concept so yeah don't do that y'all just try it. The area of creativity and innovation is mostly a data desert for organizations if I asked you how many ideas is your team had you pretend your zoom freezes right I can't even I could thought about every
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.