4min chapter

The Rich Roll Podcast cover image

Max Fisher: How Social Media Rewired Our Brains (+ Our World)

The Rich Roll Podcast

CHAPTER

The Addiction Mechanism and the Moral Emotional Sentiment

There is this very specific type of sentiment called a moral emotional sentiment. It means something that implicates what we think of as social mores or right and wrong. Outrage is the most powerful moral emotional sentiment, but it can also be anger. The research subject would send outrage tweets even if they didn't get a reward because their nature had fundamentally been changed.

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