The size of the firm is a reflection of relative excellence. If you're really good, more people use your product. We could re cycle aluminum way back in the the thirties. By the forties, we were using large amounts of aluminum. A re cycled aluminum is much cheaper than virgin aluminum because it's already been refined. All you have to do is melt it down. That's expensive. It takes a lot of energy, but it's much cheaper than refining virgin aluminum.