Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Jarron Vosburg: Why Everything Should be an Experiment

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

You Can Scale as Relevance, Right?

The holy grail of prospecting is personalization and relevance. "I can take a stab if I get down enough to some commonalities of certain roles, certain industries," he says. The reason that most spam is painful is because it's irrelevant,. It's something I could care less about."

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